Learn more about the Dual Study Program Business
Administration – Retail Management

The retail sector is characterized by significant dynamics and substantial structural, competitive, and technological changes. These developments, along with the increasing internationalization of retail, require future leaders to possess high levels of both professional and social qualifications.

The Business Administration program with a focus on Retail Management at DHBW Stuttgart provides students with a solid business administration qualification and in-depth knowledge in key commercial core competencies. This enables students, upon completing their dual study program, to competently undertake all commercial specialist and management tasks in the distribution industry.

Study Contents
 

Students in the Business Administration degree program with a focus on
Retail Management attend classes on the following topics:
 

• Business Controlling

• Retail Operations

• Retail Management

• Retail Marketing

• Information and Digitalization

• Consumer Behavior

• Market Research

• Supply Chain Management

Depending on their interests or the focus of their company, students specialize
in one of the following areas during their third year:
 

• Business-to-Business Retail

• Digital Commerce

• International Commerce

• Food Retail

• Sustainability in Retail
   

In addition to fundamental courses in Business Administration and Economics, DHBW Stuttgart provides industry-specific knowledge and additional qualifications such as languages, vocational and educational training activities, and applied project management.

Brief Overview:
 

• Start of Studies & Duration: October 1 / Three years (Theory & Practice in a three-month rotation)

• Degree: Bachelor of Arts (B.A.) with 210 ECTS credits
   

Career Fields: Commercial specialist and management tasks in retail (from department management to the control of sales territories and leadership positions in retail headquarters).